The design concept
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Ideal Standard Bathroom Exhibition Showroom, Athens, Greece (2006)

The design concept evolves around the simultaneous two-fold use of an exhibition space as a foreground and background. From the elevation/section point of view, the stand elements operate as a background to the exhibited products. From the plan view, as the visitor's location changes in relation to space and time; the radial organisation of the showroom plan engages the viewer to interact bodily with space, acting this time as foreground.

The design concept
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